Geo-Enrichment Techniques
Definition
Geo-Enrichment Techniques enhance spatial datasets by adding demographic, economic, environmental, or business-related contextual information based on location. GIS software matches geographic coordinates or boundaries with data from external sources to provide deeper spatial insights.
Application
Marketers enrich customer locations with income and lifestyle data. Health researchers add environmental exposure data to patient addresses. GIS platforms like ArcGIS Online allow drag-and-drop geo-enrichment through APIs or built-in tools linked to global data sources.
FAQ
What is geo-enrichment?
Adding contextual attributes to spatial features using geographic location as a key.
Why is it used?
To gain insight into the surrounding environment of locations and support spatial decision-making.
What tools support it?
ArcGIS Online, QGIS plugins, geospatial APIs, and commercial data providers.
Who uses geo-enrichment?
Marketers, analysts, public health officials, planners, and GIS developers.